History’s Most Profitable Investment Strategy

History’s Most Profitable Investment Strategy

The greatest opportunities for wealth creation happen during times of crisis.

Take the Battle of Waterloo, for example.

The battle marked the final defeat of Napoleon Bonaparte, the French leader and one of history’s greatest military commanders. It was the most important battle of the 19th century.

In the early 1800s, Napoleon seemed unstoppable. He built an empire that ruled over most of Europe.

After escaping the Mediterranean island of Elba, he was in the process of rebuilding the Empire. But it all ended at Waterloo.

Napoleon’s defeat signaled the end of French hegemony over Europe. It was a critical turning point in world history.

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As the story goes, Nathan Rothschild, a member of the secretive Rothschild banking dynasty, took advantage of Waterloo’s unexpected outcome to make enormous profits on the London Exchange.

This reportedly led Rothschild to say: “The time to buy is when there’s blood in the streets.”

This is the essence of crisis investing.

Warren Buffett struck a similar tone when he said, “You want to be greedy when others are fearful and fearful when others are greedy.”

Likewise for legendary investor John Templeton: “The time of maximum pessimism is the best time to buy.”

Crisis investing is how these investors became some of the richest men in history.

Casey Research founder Doug Casey is one of the world’s most successful crisis investors. He literally wrote the book on it.

Doug’s book, Crisis Investing, was a New York Times best-seller for 34 weeks. He’s also hit numerous “home runs” investing in crisis markets.

Doug is a friend and mentor. Over the years, he’s helped me hone this profitable investing strategy.

The name of my advisory, Crisis Investing, is a nod to Doug and the roots of Casey Research.

Doug and I (Nick Giambruno) trek through battle zones and dodge bullets to find ways ordinary investors can profit from “blood in the streets” opportunities—all through a regular brokerage account.


When there’s a crisis, most people only see danger. But these are actually opportunities. Crises often allow you to buy a dollar’s worth of assets for a dime… or less.

The key is to capitalize on a distortion in the market caused by a crisis. That’s how you turn lemons into lemonade.

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We look for situations where everyone else has thrown in the towel… where the sellers are begging for a buyer. That’s when high-quality companies become dirt-cheap. It’s low risk, high reward.

A coup d’état will often create this sort of environment.

As I’m sure you know, a coup d’état is when a small group violently overthrows a sitting government.

Coups often produce a moment of maximum pessimism—and real blood in the streets. We’ve seen it happen in Ukraine and Turkey, two countries Doug and I visited in recent months.

As Nathan Rothschild noted, this is the best time to buy.

Doug Casey and I have been to many countries that have experienced coups. Some of these trips were very recent and handed us triple-digit investment returns.

It’s a profitable pattern: coup >> blood in the streets >> triple-digit investment returns.

With President Donald Trump often at odds with the Deep State, we think the next coup may hit very close to home.

Doug and I recently released a video to show you how we turn coups and chaos into triple-digit returns. Click here to watch it.

Nick Giambruno

Nick is Doug Casey’s globetrotting companion and is the Senior Editor of Casey Research’s International Man. He writes about economics, offshore banking, second passports, value investing in crisis markets, geopolitics, and surviving a financial collapse, among other topics. He is a CFA charterholder. In short, Nick’s work helps people make the most of their personal freedom and financial opportunity around the world. To get his free video crash course, click here.

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